Board of Directors
Our Mission
The Montevideo Tourism Association aims to coordinate and align strategic actions between public and private stakeholders to strengthen the city’s tourism competitiveness.
We promote sustainability, innovation, and accessibility, creating diverse proposals that respect the local cultural identity, encourage hospitality, and ensure high-quality experiences for both national and international visitors.
Our Vision
To become the leading destination of the Río de la Plata for business tourism and short breaks, by highlighting Montevideo’s cultural and leisure offerings, as well as its growing values of biosecurity, safety, and hospitality.
We aim to offer diverse tourism options that meet the needs of national, regional, and international markets, made possible through the coordinated participation of all members of the Association.
Our Values
At the Montevideo Tourism Association, we believe in the common good: strengthening Montevideo as a smart and sustainable tourist destination.
Our values guide every action:
Transparency in management and communication.
Synergy between public and private stakeholders.
Trust as the foundation of all our relationships.
Ethics in developing proposals and in visitor service.
These principles reflect our commitment to working together to offer authentic, safe, and high-quality tourism experiences.
Why become a member?
Being part of the Montevideo Tourism Association means joining a strategic network of industry stakeholders that enhances the visibility and competitiveness of each member.
- Visibility and promotion: prominent presence on portals such as Discover Montevideo and on our social media channels, as well as in national and international campaigns and fairs.
- Belonging and trust: your services become part of the Montevideo Pass, a seal that guarantees security and institutional support.
- Collaboration and synergy: joint workspaces with public and private entities that enhance the value of each individual proposal.
- Training and development: access to workshops, courses, and strategic data that strengthen the professionalization of the sector.
- New business opportunities: strategic alliances and innovative projects that expand your reach and client base.
Joining the ATM not only multiplies your opportunities, but also makes you an active part of Montevideo’s transformation into a leading tourism destination.